Conrad Seoul Hotel: Introduction to Viral Marketing

Conrad Seoul Hotel - Viral marketing

Conrad Seoul Hotel offers more than luxury

Service

• Influencer Marketing
• Social Media Ad (Facebook / Instagram)

 

#Influencer Case Study

 

Problem:

Many businesses in the hotel industry have traditionally relied on marketing through travel influencers to reach their target audience. However, there's a need to identify and understand the core lifestyle preferences of guests who use Conrad Seoul Hotel to tailor marketing campaigns effectively.

 

Approach:

1089MEDIA approached this challenge by shifting the focus from traditional marketing methods involving travel influencers to analyzing the lifestyle preferences of Conrad Seoul Hotel's core target audience. Through comprehensive research and analysis, they sought to understand what lifestyle factors were most closely associated with the hotel's guests.

 

Result:

The result of this shift in strategy was remarkable. 1089MEDIA's campaign, based on a deep understanding of the hotel's core audience's lifestyle, outperformed traditional travel influencer campaigns. Specifically, the campaign achieved a conversion rate increase of over 200% compared to cases involving travel-related influencers. This success highlights the importance of understanding the core target audience's preferences and tailoring marketing efforts accordingly.

 

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If you're curious about influencer marketing that resonates with your brand's customer lifestyle, reach out to us at the contact below to learn more.

 

1089MEDIA : contact@1089media.com

 

 

 

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