MACKAGE is a renowned luxury outerwear brand founded in Canada in 1999. Known for its high-quality materials, exceptional craftsmanship, and stylish designs, MACKAGE has become a global leader in premium outerwear. The brand combines fashion-forward aesthetics with functional elements, offering a range of products including coats, jackets, and accessories that cater to both men and women. MACKAGE’s commitment to innovation and excellence has earned it a loyal customer base and a prominent position in the fashion industry.
In October 2022, MACKAGE KOREA made a significant entry into the Korean market by launching its first official website. 1089MEDIA played a pivotal role in this venture by providing localization guidance for the official online store and developing the launch media strategy.
1089MEDIA’s expertise ensured that MACKAGE KOREA’s website was tailored to meet the unique preferences and needs of Korean consumers. The localization process included:
• Cultural Adaptation: Ensuring the website content resonated with the local audience by incorporating cultural nuances and language preferences.
• User Experience (UX) Optimization: Enhancing the site’s usability to provide a seamless shopping experience for Korean customers.
In addition to localization, 1089MEDIA crafted a comprehensive media strategy for the launch, which included:
• Targeted Advertising Campaigns: Utilizing popular Korean platforms like NAVER and Kakao to maximize reach and engagement.
• SEO and Content Strategy: Optimizing the website for search engines to improve visibility and attract organic traffic.
• Performance Monitoring: Continuously tracking key metrics to refine and enhance the media plan.
With a focus on solving customer problems, 1089MEDIA provides tailored strategies to enhance brand presence and drive growth. Contact us today to explore how we can help your brand achieve outstanding results.
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*Launched MACKGAE Korea official website (https://mackage.co.kr) in October 2022
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