1089MEDIA

Why This Matters NowWhat do Google and NAVER have in common today?Both platforms are fundamentally redesigning search around trust, expertise, and authenticity to combat the explosion of low-quality AI-generated content. As generative AI tools flood the web with duplicated, inaccurate, and intent-less content, search engines are shifting their priorities—from volume and virality to credibility a..

BLOG/MARKETING 2026. 1. 11. 21:21

Introducing AI Max for Search campaigns, a comprehensive suite of targeting and creative enhancements that brings the best of Google AI to help you take your Search campaigns to the next level. Hello, I'm Gary, Digital Marketing Director at 1089MEDIA. Google's recent announcement of AI Max for Search campaigns (hereafter AI Max) signals another significant shift in our industry. AI Max is a new ..

BLOG/NEWS 2025. 5. 7. 16:39

Why NAVER is Discontinuing Support for Internet Explorer 11 in April 2025 – A Marketing Expert's InsightAs of April 30, 2025, NAVER will officially discontinue support for Internet Explorer 11 (IE11), shifting its focus exclusively to modern browsers like Whale, Chrome, and Edge. This strategic move is driven by several critical factors:1. Browser Compatibility IssuesIE11, released over a decade..

BLOG/NEWS 2025. 4. 1. 01:01

Understanding consumer search behavior in digital marketing is critical for making informed decisions, especially when entering new markets. If you're considering expanding your brand's presence into Korea, you must understand where Korean consumers primarily search online.Korean users predominantly use three major search platforms: NAVER, Google, and Daum. Despite the assumption that Google's A..

BLOG/MARKETING 2025. 3. 30. 22:00

The emergence of SURF (Search User Recommendation Feed) on Naver has generated significant interest among marketers. This article aims to provide an in-depth analysis of SURF's technological characteristics, differentiate it from existing search services, and present optimized marketing strategies for the SURF environment, thereby supporting marketers in effectively leveraging SURF for success.T..

BLOG/MARKETING 2025. 3. 26. 01:27

CEO Soo-yeon Choi's Vision: Next, N - A New Leap ForwardAt the NAVER DAN24 Conference held at COEX Grand Ballroom on November 11-12, 2024, CEO Soo-yeon Choi presented a compelling vision for NAVER future through her keynote speech titled "NEXT, N: A New Leap, A Changing NAVER." NAVER has been showing tangible results through its AI innovation initiatives. In 2024, NAVER significantly strengthen..

BLOG/MARKETING 2025. 1. 6. 00:23

Naver, South Korea's leading search engine, has announced an update to its auto-complete keyword service, aiming to further refine the accuracy and relevance of suggested search terms. This update reflects Naver's ongoing commitment to providing a superior user experience by ensuring that the auto-complete suggestions are not only timely but also of high quality and relevance to the users' needs..

BLOG/MARKETING 2024. 8. 23. 01:06

Naver Search has announced a policy change that will limit the information included in the Referer header starting November 7, 2024. This change aims to enhance user privacy by restricting the exposure of user browsing history. Website owners and services relying on Referer data for analytics and other purposes need to prepare for this change. Source : 네이버 검색 Referer 정책 변경 안내 드립니다.Countermeasure..

BLOG/MARKETING 2024. 8. 16. 13:20