1089MEDIA

Understanding consumer search behavior in digital marketing is critical for making informed decisions, especially when entering new markets. If you're considering expanding your brand's presence into Korea, you must understand where Korean consumers primarily search online.Korean users predominantly use three major search platforms: NAVER, Google, and Daum. Despite the assumption that Google's A..

Marketing 2025. 3. 30. 22:00

The emergence of SURF (Search User Recommendation Feed) on Naver has generated significant interest among marketers. This article aims to provide an in-depth analysis of SURF's technological characteristics, differentiate it from existing search services, and present optimized marketing strategies for the SURF environment, thereby supporting marketers in effectively leveraging SURF for success.T..

Marketing 2025. 3. 26. 01:27

CEO Soo-yeon Choi's Vision: Next, N - A New Leap ForwardAt the NAVER DAN24 Conference held at COEX Grand Ballroom on November 11-12, 2024, CEO Soo-yeon Choi presented a compelling vision for NAVER future through her keynote speech titled "NEXT, N: A New Leap, A Changing NAVER."  NAVER has been showing tangible results through its AI innovation initiatives. In 2024, NAVER significantly strengthen..

Marketing 2025. 1. 6. 00:23

Naver, South Korea's leading search engine, has announced an update to its auto-complete keyword service, aiming to further refine the accuracy and relevance of suggested search terms. This update reflects Naver's ongoing commitment to providing a superior user experience by ensuring that the auto-complete suggestions are not only timely but also of high quality and relevance to the users' needs..

Marketing 2024. 8. 23. 01:06

Naver Search has announced a policy change that will limit the information included in the Referer header starting November 7, 2024. This change aims to enhance user privacy by restricting the exposure of user browsing history. Website owners and services relying on Referer data for analytics and other purposes need to prepare for this change. Source : 네이버 검색 Referer 정책 변경 안내 드립니다.Countermeasure..

Marketing 2024. 8. 16. 13:20

Understanding Google's New Approach to Cookies: How It Impacts Users, Advertisers, and the Future of the Web In January 2020, Google announced a phased approach to end support for third-party cookies in the Chrome browser to enhance user privacy. However, in July 2024, Google reversed this decision, stating they will provide a new experience that allows users to make informed choices about their..

Marketing 2024. 7. 31. 13:08

NAVER’s search technology uses AI and data to offer personalized search experiences. Key features include AI Personalized Search, AI Recommendation Technology, and AI Content Search Technology, which optimize search results, recommend content and products based on user data, and extract relevant information. Leveraging these technologies is essential for enhancing search and shopping experiences..

Marketing 2024. 7. 2. 18:10

Features of Cue: Cue: is a technology that combines Reasoning, Planning, Tool Usage, and Retrieval-Augmented Generation in a language model. When Cue: receives a user query, it uses multi-step reasoning (Multi-Step Reasoning) to plan how NAVER's services can be used to achieve the user's search goals (Planning). By showing this reasoning process to the user, the user can clearly understand the l..

Marketing 2024. 7. 2. 15:17